Watch Muskegon

Mission: To improve the image of Muskegon County through community pride, collaboration, and strategic marketing.

We are a nonprofit initiative aimed at revitalizing and promoting Muskegon County, Michigan. It focuses on community development, enhancing the county’s image, and encouraging collaboration between local businesses, organizations, and residents to improve the area’s overall quality of life. Watch Muskegon works to bring positive changes through advocacy, marketing, and economic growth projects.

We focus on three main areas:

1. Beautification projects to enhance public spaces
2. Education to improve local perception and pride
3. Marketing to attract businesses, residents, and visitors

The initiative engages residents in various projects to improve infrastructure, promote local events, and share positive stories about Muskegon. Through these efforts, Watch Muskegon seeks to create a thriving community and improve the region’s image.